Global Marketing Specialist Advanced Materials
Malvern Panalytical
City:
Almelo, Overijssel
Country:
Netherlands
From forensics to nanotechnology, our analytical systems and solutions help the world’s top researchers do ground-breaking work on the small things that make big things possible. We’re after enquiring minds, imaginative thinkers, and proud geeks. Those who are irresistibly drawn to hard problems others can’t crack. Those who are always thinking ‘what if…’. Does this sound like you? Then read on….
From forensics to nanotechnology, our analytical systems and solutions help the world’s top researchers do ground-breaking work on the small things that make big things possible. We’re after enquiring minds, imaginative thinkers, and proud geeks. Those who are irresistibly drawn to hard problems others can’t crack. Those who are always thinking ‘what if…’. Does this sound like you? Then read on….
As a member of the Corporate and Marketing Communication team (CMC), you as the Marketing Specialist for Advanced Materials, play an important role in the transition to a global and customer centric demand generation process, delivering to the different sectors their demand funnel objectives and the content strategy.
You are responsible for supporting the global planning, creation and activation of the marketing assets in cooperation with the Manager Marketing Programs. Furthermore you will take care of the curation and optimization of the marketing assets in the different tools.
Campaign Management, Content Strategy and Operations
- Responsible for planning and coordinating the creation of marketing assets to support the buyer’s journey, in line with the brand guidelines and regulatory compliance where applicable.
- Managing events both online and offline to support the buyer journey
- Budget responsibility of 50k euro out of pocket marketing spend
- Managing external parties like third party agencies, copywriters and video producers to deliver the requested assets on time, with the right quality
- Monitor coordination of the execution of campaign programs and the activation of content, in collaboration with the Global Demand Centre. Take corrective actions if necessary.
- Monitor progress of the planning.
- (Co-)own and (co-) manage content tools
- Contribute to the desired image of Malvern Panalytical in the internal and external environment and influence stakeholders with supporting marketing & communication activities in line with the marketing planning / activities.
- Chair meetings
General Management
- Plan and execute marketing tactics with the support of agencies and internal experts
- Manage the relationship with relevant stakeholders.
- Working cross-functionally to gather the information needed to optimize asset creation.
- Deliver tasks within given budgets and planning.
- Proactively support and comply with the Group’s policy on Code of Business
What do you need to have to be successful in the role?
- 3+ years experience in a professional marketing role.
- Proven track record in managing marketing assets and creating campaigns
- Demonstrated ability to quickly learn and apply new domain knowledge to content strategy and asset creation
- Creative open mind, good time management and planning skills as well asl being flexible.
Great to have?
- BA or BS required, preferably in business, marketing, communication, or NIMA A/B.
- Acquire solid knowledge of target audience, buyer’s journeys, thought leadership, targeting and segmenting
- Has affinity with technology and/or is able to learn about the technologies in our organization.
- Up-to-date knowledge on trends and developments in (B2B) marketing
- Good command of English skills verbal and written
- Being able to act on a global level
When you join?
- Your career will take off with a comprehensive induction programme. We then continue to support and develop you by improving your skills, knowledge, and performance.
- We value entrepreneurship and commitment by offering real career possibilities.
- You become part of a growing company where you can shape the future of our work processes.
YES, I WANT THIS JOB!
Please click APPLY NOW to submit your CV and cover letter.
