NW
Technical ConsultingRegulatory & Commercial Strategy

Brand Protection Consulting

By Optaglio, a.s

Nobody wants to spend money on building a brand that will be used by fakes producers. We believe that anti-counterfeit features and aspects should be applied along a product lifecycle, from drafting basic idea through design and production to promotion and distribution. With a smart strategy, anti-counterfeit protection is rather a competitive benefit than extra cost, especially when consistent approach across markets and product lines is implemented. We help our clients to answer questions, such as the following: - What si the most suitable set of anti-counterfeit technologies for particular product portfolio. - How the synergy between our graphic design and visual options of anti-counterfeit technologies can be me created. - Implementing of protection into a process of product design. - What kinds of attacks on security elements can be expected? What technologies will be used by falsifiers? - What security rules should be applied in a production process. - Calculating business case for anti-counterfeit protection. - Implementation of forensic elements. - A connection between anti-counterfeit protection and legal processes.