Protecting your brands, monitoring the market and enforcing your rights across the world. Effective brand protection services that meet your commercial requirements. Counterfeiting activity is costly and causes reputational damage to brands. This problem is by no means limited to luxury and well-known brands, counterfeiting activity regularly results in loss of sales and reputational damage for SMEs too. However, brand owners can take strategic, quick and cost-effective steps to address this and prevent infringing products from even reaching the market. It is possible to engage law enforcement authorities to uphold rights on brand owners’ behalf and use dedicated IP right complaint mechanisms to remove fakes advertised online. Marks & Clerk has a team of experts able to provide you with dedicated brand protection services to address this threat by taking steps to protect your intellectual property, monitor the market for counterfeiting activity and enforce your rights to remove counterfeit products from the market. Our comprehensive approach ensures the strongest possible protection for your intellectual property. As IP law specialists we will help you to protect your brand; we can: advise on strategy for protection of your IP to support anti-counterfeiting actions; register IP in territories of interest for maximum impact in respect of protection; register IP with customs authorities in key international markets so they can seize fake goods for you. We can help you monitor the marketplace to pick up infringing activity through our market investigation services. In particular, we can: leverage our network of law enforcement and specialist investigator contacts to engage them in market investigations to pick up clients’ brands in the marketplace; train law enforcement in spotting fakes and advise on where fakes are coming from; put in place online content monitoring programmes to pick up infringing goods sold online; regularly monitor online marketplaces to pick up potentially infringing goods listings; monitor for third party attempts to register your trade mark rights. To ensure counterfeit goods are removed from the market we can: support law enforcement organisations by providing expert statements confirming goods are unauthorised replicas; work with law enforcement and investigators to instigate proceedings against counterfeiters; conduct IP Right take down complaint actions against fake product listings; conduct IP Right complaints against infringements in websites, domain names and social media platforms; take coordinated legal action against infringers through our team of litigation specialists.
