By TekMark Growth Partners Ltd.
Accurate and timely information is essential to good decision making and strategy development. TekMark provides traditional quantitative, qualitative and customized focused market research to support new business development, new product development, market development, commercial due diligence for buy side M&A research, competitive analysis, strategy development and other client specific programs. Unlike off-the-shelf market research reports, our customized research provides information that gets very granular and specific to your business, markets, applications, products and technology. As an example, there are many market research reports on the “Global Laser Industry”. Although these certainly have value, in many cases they do not provide information that can be applied to a company’s specific product. Our research for this client zeroed in on applications and market opportunities specific to a 532 nm green diode laser that operates in a specific power range. Our research combines strategic elements that facilitate investment decision and long range planning while in-depth, “nuts & bolts” data uncovers new product development and/or new sales opportunities that can be immediately put into action for near term results. Our qualitative research and test marketing services obtain sensitive and critical market information by engaging industry leaders and decision makers in in-depth, un-biased and “blind” discussions. Although you or one of your colleagues may be able to conduct this type of research, an experienced outside firm such as TekMark conducting research in a “blind” fashion enhances our ability to effectively capture non-biased, critical and sensitive information that is typically not in the public domain and can only be uncovered by talking to many industry decision makers. Our quantitative, qualitative and customized research services support a variety of efforts including: Macro Market Dynamics/Quantitative Research; Voice of the Customer (VOC) / Qualitative Research; Competitive Intelligence; Product Performance Requirements; Total Cost of Ownership (CoO); Qualified Lead Generation; Customer Buy Decision; Industry Structure Analysis; Channel Dynamics; SBIR Proposal Support; M&A Commercial Due Diligence; Customer Satisfaction Survey; Focus Groups & Brainstorm Sessions; Application Notes & Success Stories.
