Question 1

I found my company already listed. Why should I claim the free 'Basic' profile?

Accepted Answer

Claiming your profile is a crucial first step and it is completely free. By verifying that you are an official representative of your company, you immediately upgrade your basic listing to a 'Basic' profile. This instantly adds an official NW Verified Badge to your profile to build trust and credibility, and it triples your category tags from one to three to enhance your discoverability in searches.

Question 2

What are the main differences between the profile levels?

Accepted Answer

Our profile levels are designed to grow with your business needs. Each tier unlocks more capabilities for visibility, credibility, and lead generation.

Basic:

Supplier Profile: Basic+: 
 • Company name
 • Logo
 • Website
 • Description (500 Characters)
 • Location
 • Year founded
 • Number of employees
 • Contact email
 • Company LinkedIn page
 • Company X page
 • Featured ribbon
 • Up to 1 specialty
 • Up to 1 industry

Content
 • Up to 5 products

Placement
 • Bottom tier listing

Plus:

Supplier Profile: Advanced+: 
 • Company name
 • Logo
 • Website
 • Description (1,500 Characters)
 • Location
 • Year founded
 • Number of employees
 • Contact email
 • Company LinkedIn page
 • Company X page
 • NW verified badge
 • Featured ribbon
 • Up to 3 specialties
 • Up to 3 industries

Content
 • Up to 10 products
 • Up to 8 pieces of content (white paper, case studies, videos, etc.)

Placement
 • Top priority listing
 • Logo in carousel

Premium:

Supplier Profile: Advanced+: 
 • Company name
 • Logo
 • Website
 • Description (2,500 Characters)
 • Location
 • Year founded
 • Number of employees
 • Contact email
 • Company LinkedIn page
 • Company X page
 • NW verified badge
 • Featured ribbon
 • Up to 5 specialties
 • Up to 5 industries

Content
 • Up to 15 products
 • Up to 12 pieces of content (white paper, case studies, videos, etc.)

Placement
 • Top priority listing
 • Logo in carousel

Question 3

What is the main advantage of upgrading from a 'BASIC' to a 'PLUS' subscription?

Accepted Answer

The main advantage of upgrading from a Basic to a Plus subscription is significantly improved visibility and priority placement on the platform, combined with much richer profile and content capabilities to attract more serious buyers and generate better leads.

Specifically, the key upgrades include:
 • Placement jump from bottom-tier listing → top priority listing (much higher in search results and category pages)
 • Logo in carousel (your company logo gets featured prominently in rotating highlights, increasing brand exposure)
 • More specialties & industries (from 1 each → up to 3 each), so your profile appears in more relevant searches and categories
 • NW verified badge (adds instant credibility and trust with potential customers)
 • Doubled product showcase (from 5 → up to 10 products)
 • Ability to add rich content (up to 8 pieces like white papers, case studies, videos, etc.) — something completely unavailable on Basic
 • Longer company description (from 500 → 1,500 characters) for a more compelling story

In short: Basic is a good starting point for basic presence, but Plus is the level where your company starts to stand out, ranks higher, looks more professional, and has the tools to actively showcase expertise and drive engagement.
This upgrade typically delivers the best "step-change" in results for most suppliers compared to staying on Basic or going straight to Premium.

Question 4

What makes the 'PREMIUM' profile worth the investment over 'PLUS'?

Accepted Answer

The main reason the Premium subscription is worth the investment over Plus is that it provides the maximum visibility, credibility, and content depth possible on the platform—turning your supplier profile into a true powerhouse for attracting high-value leads, dominating category searches, and positioning your company as a top-tier authority in your niche.

Here are the key upgrades that justify the step up from Plus to Premium:
 • More specialties & industries (from up to 3 each → up to 5 each) → Your profile appears in significantly more search results and category filters, capturing a much broader range of buyer intent.
 • Longer, more detailed company description (from 1,500 → 2,500 characters) → You can tell a richer story, include more technical details, value propositions, differentiators, certifications, or customer success highlights—making your profile far more persuasive without linking off-site.
 • 50% more products showcase (from up to 10 → up to 15 products) → Ideal if you have a diverse portfolio; buyers can see more of your range directly on your profile, increasing the chances they'll find exactly what they need.
 • 50% more rich content pieces (from up to 8 → up to 12 pieces: white papers, case studies, videos, brochures, technical datasheets, etc.) → This is one of the biggest leaps—Premium lets you build a mini resource hub right on your profile, nurturing leads with in-depth materials that demonstrate expertise and build trust before they even contact you.
 • Same top-tier placement features as Plus, but with greater overall dominance Both tiers get top priority listing and logo in carousel, but Premium profiles consistently rank higher within the top tier (due to more signals like richer content, more categories, and verified status), and they stand out more when buyers compare similar suppliers side-by-side.

In essence: Plus is excellent for strong visibility and a professional presence—most suppliers see great results here. Premium is designed for companies serious about maximum market share, thought leadership, and converting serious buyers who research deeply before purchasing. If you're in a competitive industry or want to own your category, the extra slots for products, content, specialties, and description length often deliver outsized ROI through higher inquiry quality and volume.

Many of our top-performing suppliers report that Premium is the level where they start consistently appearing as the "obvious choice" to decision-makers.

Question 5

Can I upgrade my subscription plan at any time?

Accepted Answer

Yes, you can request an upgrade at any time. To begin the process, please contact our team directly through our website's contact page. Our team will then calculate the prorated credit for the unused time on your current subscription and apply it to the cost of your new plan. We will send you a custom invoice for the difference, and your new 12-month subscription period and all associated benefits will be activated as soon as the payment is complete.

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