By Universiti Teknologi PETRONAS
TC team supports the commercialisation of research by transforming innovations into market-ready solutions through a structured, end-to-end approach: - Market Analysis & Opportunity Mapping Identify industry needs, market potential, and competitive positioning. - Business Strategy Development Develop commercialisation pathways, value propositions, and go-to-market strategies. - Industry Engagement & Partnerships Facilitate collaborations with industry partners for validation, adoption, and scaling. - IP Protection & Management Secure and manage intellectual property to maximise value and ensure protection. - Startup Formation & Support Support the creation of startups and spin-offs to bring technologies to market.
